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Although e-cigarettes have become a popular alternative to conventional tobacco smoking, their impact on lung cancer remains unclear, Yeon Wook Kim, MD, assistant professor, division of pulmonary and critical care medicine, department of internal medicine, Seoul National University Bundang Hospital, and colleagues wrote

Whether you prefer bold, smooth, menthol, non-menthol, full-flavor, or ultra-light styles, we keep shelves stocked with fresh cartons and packs daily

But Carrie Lee Smith, a Millersville University associate professor of sociology and anthropology, offers an alternative theory

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The tobacco industry also took notice of the emerging evidence, but instead of acknowledging what they knew to be true, hired a public relations firm (in December 1953) to implement a massive campaign to challenge the evidence

If extended with care, a brand can draw from its equity to push a product which is far removed for its original category