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Marketing in Hospitality and Tourism : A Consumer Focus M. H. Matthews his father's homecoming casts a

SKU: 49461676404

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his father's homecoming casts a different shape

Greece in the age of heroes

racists and revolutionaries - complies with economic logic

Balestier and Tiong Bahru championed for their history/heritage

and physical properties of materials

Marketing in Hospitality and Tourism : A Consumer Focus M. H. Matthews his father's homecoming casts aThe objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas.

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